Brand Identity Design
We develop complete identity systems – from logos and typefaces to colour palettes, layouts and tone – crafted to stand out and scale with you.
Based in Sydney and working globally, we deliver brand identity design services that bring clarity, consistency and creativity to every touchpoint.
Your brand identity isn’t just a logo. It’s the complete system of visual and verbal cues that shape how people experience your brand. From typography and colour to imagery, tone and design, your brand identity expresses who you are and why you matter. A strong visual identity makes your brand memorable, builds trust, and ensures you show up consistently across every channel.
A clear and compelling brand identity and design system makes your message stronger, your marketing sharper, and your brand more distinctive – each and every time.
We develop complete identity systems – from logos and typefaces to colour palettes, layouts and tone – crafted to stand out and scale with you.
We evolve your identity with care, building on what matters and modernising what’s needed. From logos to look and feel, we create visual systems built for now.
We bring structure to your brand world, making it easier for people to understand, navigate and buy in.
We bring your visual brand identity to life across touchpoints – from digital to print, environments to campaigns – designed to land with impact.
We build design and brand identity with depth – not decoration. Our brand identity process includes:
We uncover insights into your audience, market and competitors so your identity is distinctive and strategic.
We explore multiple design territories, pushing visual identity and graphic design directions that reflect your values and personality.
We create cohesive brand identity and design systems that work across all platforms and experiences.
We equip you with practical brand identity design guidelines, assets and tools, ensuring your visual identity is easy to apply and scale.
Every visual decision is anchored in strategy – ensuring your identity reflects who you are, not just how you look.
The best brand identities aren’t created in isolation. We work closely with you to create a brand that feels authentic and lasting.
We design identity systems that are cohesive yet adaptable, giving you a framework that can grow with your business.
As a branding and identity design agency based in Sydney, we deliver to global standards while bringing sharp creative craft to every project.
We keep a keen eye on the details. Timelines, budgets, objectives… it’s not the flashy stuff, but it’s what turns a smart strategy into standout execution.
A clear and compelling brand identity and design system makes your message stronger, your marketing sharper, and your brand more distinctive – each and every time.
Developing a brand strategy to reframe the narrative around housing instability and drive systems-level change.
Defining purpose, positioning, and messaging for a precision fermentation brand reshaping the future of food.
Creating a strategic platform that brings insight to life. We helped Circana Outlook reintroduce itself to market with clarity and confidence.
Crafting a bold brand strategy to position Australia’s next-gen renewable energy project as a trusted force in sustainable innovation.
Biggie helped us reimagine our brand for a new generation. They brought fresh thinking, clear strategy and standout design to every stage of the rebrand. The result is a brand that feels true to who we are, but bolder, braver and built for what’s next.
A strong brand identity makes your business more recognisable, trustworthy and memorable. It gives you a clear and consistent way to show up across every channel – helping you attract the right customers, stand apart from competitors, and build long-term loyalty.
A brand identity agency brings strategic thinking and design expertise together. We go beyond just logos, creating a complete system of visual and verbal identity that’s tailored to your business goals and audience – ensuring your brand looks cohesive and performs effectively.
Yes. Brand identity is the complete system of how your brand shows up – including voice, tone, values and design. Visual identity is a component of this, covering the graphic elements like logo, colour palette, typography and imagery. Together, they create a consistent and powerful brand presence.
We work with businesses of all sizes – from startups and scale-ups to established brands – across industries like FMCG, beauty, retail, technology, professional services and more. Our approach to brand identity design is flexible and adaptable to your sector.
Yes. Beyond initial brand identity design, we offer ongoing consulting to help evolve your identity as your business grows. This includes communications and marketing, campaign work, updating visual identity elements, and ensuring consistency over time.
Typical deliverables include logo design, colour palette, typography system, imagery style, tone of voice guidelines, and a brand identity guidelines document. We tailor each package to your needs so you walk away with the right tools to implement your brand effectively.
Most brand identity design projects take 6–8 weeks, depending on scope. This includes discovery, creative exploration, brand strategy, refinement, and delivery of final assets and guidelines.
We do. Whether you need help rolling out your new brand identity across touchpoints or require ongoing design support, we can partner with you to ensure your brand continues to look sharp and consistent.
Absolutely. We work with businesses ready to evolve their brand – whether that means a complete overhaul or a refined refresh. Our process ensures your rebrand is strategic, creative and aligned with your next stage of growth.
Whether you’re a new brand or in need of a rebrand, we help to bring your brand purpose, vision & values to life.