Crafting a new era in soda
Way way back in the early 2010s – when Breaking Bad was the biggest thing on TV – the soda market was awash with sickly syrups full of additives so nasty they’d make Heisenberg blush. In order to right the wrongs of Big Soda and their artificial flavours and sugars, Soda Press Co was created. 100% natural and organic, the products were years ahead of their time and quickly found themselves on the shelves of health-forward consumers and hospitality venues.
Finding our fizz
Soda Press Co required a brand identity to reflect their all-natural positioning – something that looked like it was crafted by hand with love and dedication, for the good of both the flavour and the consumer. Each label had its own twist – bespoke colours and unique shapes combined for mouth-watering packaging that felt right at home on the shelves of pantries, health stores and cocktail bars. Richly composed and beautifully shot photography dialed the refreshment cues up to eleven, positioning the brand as a taste to be reckoned with.
(Naturally) sweet success
Soda Press Co rode their wave of success all the way to the top – with a majority stake purchased by PepsiCo in 2018. The brand is now the preferred natural and organic syrup of industry giant SodaStream, and available in major retailers across the globe. For added eco cred – and a Biggie point of pride – each 100% recyclable glass bottle saves up to 10 plastic bottles entering the natural environment.
