For a healthier planet
When passion for the delicious meets an appetite for a healthier world, there’s an opportunity to change things for the better. Hungry Planet is a brand on a mission to bend the curve on human and planetary health with an impressive range of chef-crafted, plant-based meats.
A recipe for success
Based in the U.S. with a global presence, Hungry Planet has carved out a niche in the plant-based meat industry by catering to chefs. Their core product principle is a ‘simple switch’—allowing foodservice professionals to easily replace conventional meats in any cuisine, with any flavour, across all proteins—without compromise.
Things that make you go mmmm
To emphasise their unique positioning and stand out in a rapidly growing sector, the brand underwent a refresh to highlight product versatility and dial up the deliciousness. We showcased the world of possibilities with Hungry Planet with photography and graphics inspired by global cuisine—beyond the bland and over-represented burgers, sausages, and nuggets.
